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5 Things Marketers Need to Know about Marissa Mayer’s Yahoo
Less than two years into her tenure at Yahoo, President & CEO Marissa Mayer has proposed a new ad marketplace catered to mobile-minded consumers and designed to create branded experiences that are...
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3 Top Themes from the 2014 Digital Content NewFronts
The Digital Content NewFronts launched five years ago with the aim of bringing together all sectors of the branded content (namely video) and distribution sphere and to inspire buying demand similar to...
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Google Grabs Adometry to Solve Attribution Puzzle
Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers measure the overall...
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Yahoo Introduces Image-Rich Native Ads in Mobile
At CES earlier this year, Yahoo CEO Marissa Mayer announced that the company would overhaul its ad business to provide marketers with more opportunities to reach their audiences. Since then, Mayer has...
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What’s Buzzing: Unsung Bacons, Pinterest TV & More
Following weeks of rumors, Twitter has announced Mute for iPhone, Android and Twitter.com users. The new feature will allow people to silence other users’ activity (tweets, re-tweets, etc.) from their...
View Article360i Report: Facebook Relaunches Atlas
In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the re-launch of Atlas, the company’s ad servicing arm that was acquired from Microsoft in...
View ArticleMozilla Partnership Signals Yahoo!’s Renewed Commitment to Search
Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for...
View ArticleWhat Marketers Need To Know About Google’s Rumored ‘Buy Now’ Button
With so many outlets for consumers to purchase products online, competition among publishers, marketers, and retailers to drive e-commerce performance is fierce. In the past, search engines like Google...
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What Marketers Need to Know about Google’s Mobile Algorithm Update
In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly impact brands’ site traffic....
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Amending the Alliance: A Sneak Peek into Yahoo Gemini’s Ad Enhancements
In a move that provides Yahoo with greater flexibility to monetize its search traffic, Microsoft and Yahoo announced in a recent press release that the online media giants have amended their search...
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